Niche magazine design is by definition unique to each individual publication, so no general suggestions apply. These magazines target a small and distinct audience. The key is to find a look that appeals to readers interested in that subject. You might start with design inspiration from national publications focused on similar content, then customize for your niche project’s audience.
One winning combination is to devise a distinctive page layout and use it within a traditional magazine structure. To do this, craft distinctive head treatments and typography that relate to the content and will resonate with readers interested in the topic. But whatever you choose to do to express the unique nature of your niche project, always be driven by the content and advancing its storyline.
Art director’s notes: The portfolio samples below are from niche pubs targeting seniors, brides, and veterans, just to name a few we’ve done. I’ve added some thoughts on design for each niche.
Who’s Counting: We created features of interest to younger, active seniors and used contemporary type treatments and full page photos in this redesign of Sixtyfive Plus magazine. Changing the title to Who’s Counting breathed new life into the pub and inspired the rest of the design changes.
Haven Weddings: In this niche magazine design field, tradition definitely drives design. Readers want and expect that. So bring on the full page spreads with brides in their gowns, flowers, fabulous weddings venues in scenic settings, and the latest in cake design, reception décor, invitations and favors. A touch of script type won’t hurt either.
Purple Heart: A classic approach to typography was chosen for this veteran’s magazine redesign to create a strong, dignified layout with emphasis on the stories Purple Heart recipients tell about combat. The intent was to honor them and show respect for the sacrifices made.